Does Package Level Track and Trace = The Cure For Counterfeits?

Can a track and trace solution on a package level significantly decrease the number of counterfeit pharmaceuticals? Fake medication is not a new topic in the world of counterfeits. It is one of the largest counterfeited items in the world, leaving harmful and damaging results to people everywhere. We have previously touched on the severity of counterfeit pharmaceuticals due to their unfortunate consistency. Solution providers are creating technology with the hopes to at least decrease the amount of fake medicine, if not put it to an end. 

Earlier today Market Reporter released the article “Sales Revenue in the Anti-Counterfeit Pharmaceutical Packaging market to Register a Stellar CAGR During 2016 – 2026“. Many solution providers find package level track and trace to be a successful solution, which in many ways it is but will it indefinitely stop all forms of pharmaceuticals that become counterfeited? For some brands package level track and trace is a perfect solution and of course any level of anti-counterfeiting technology is still a solution but how successful will it be? According to Market Reporter it is projected to be quite successful. The package level traceability seems to have high expectations and we are not surprised, but what about item level? The ability to serialize and track and trace each and every individual item, elevating the consumer confidence. 

Most solution technologies introduce some form of a marking or modification to the item. The vTag® technology by QuanTEK is a covert solution that leaves absolutely no modifications to the product. vTag® enables the ability to track and trace on both item level and package level with the options to be implemented into a supply chain through an automated system that is ideal for high-volume part enrollment (such as a factory) and verification (such as a distribution center), low-volume point-of-sales and point-of-inspection application with the handheld device, and for mid-volume incoming inspection and verification with the portable tabletop system. 

It’s comforting to know that so many have joined the fight against fakes. There are many solutions now available to meet almost all company needs and requirements. It’s important to strive to be one step ahead of counterfeiters in order to put the counterfeiting devastation to an end.